{"title":"New Arrival","description":"","products":[{"product_id":"concepteur-hand-embroidery-tee-unisex","title":"Concepteur kantha work Oversized T-shirt","description":"\u003cdiv class=\"rte sm:text-start text-start js-product-description\"\u003e\n\u003cp\u003eWhat makes the Concepteur T-shirt extraordinary is its celebration of the making process. Traditional seams and edges are transformed into design features through rainbow-gradient hand embroidery. From the neckline to the sleeves, hem to side seams – every structural element becomes a canvas for colorful artistry.\u003c\/p\u003e\n\u003cp\u003eEmbroidery Details:\u003cbr\u003e Rainbow gradient neckline embroidery (red-orange-yellow-lime-cyan spectrum)\u003cbr\u003e Hand-stitched seam details along shoulders and sides\u003cbr\u003e Decorative embroidered accents on sleeves\u003cbr\u003e Purple, green, and neon embroidered hem details\u003cbr\u003e Raw, deconstructed aesthetic with exposed stitch work\u003cbr\u003eMultiple embroidery techniques for dimensional texture\u003c\/p\u003e\n\u003cp\u003ePremium Materials:\u003cbr\u003e- Fabric: 240 GSM Organic Cotton\u003cbr\u003e- Weight: Heavy, substantial feel\u003cbr\u003e- Thickness: Premium quality for durability\u003cbr\u003e- Color: Deep black base\u003cbr\u003e- Sustainability: Organic, eco-friendly materials\u003c\/p\u003e\n\u003cp\u003eFit \u0026amp; Specifications:\u003cbr\u003e- Fit: Oversized, relaxed silhouette\u003cbr\u003e- Length: Regular length\u003cbr\u003e- Sleeve: Long sleeves to elbow (3\/4 length)\u003cbr\u003e- Neckline: Round neck with rainbow embroidery\u003cbr\u003e- Style: Unisex, gender-neutral design\u003cbr\u003e- Sizing: True to oversized fit\u003c\/p\u003e\n\u003cp\u003eCare Instructions:\u003cbr\u003eTo preserve the intricate embroidery, hand wash or machine wash on gentle cycle inside out in cold water. Lay flat to dry or tumble dry on low. Iron inside out if needed, avoiding direct contact with embroidery.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Vee Threads","offers":[{"title":"XS","offer_id":43782108938425,"sku":"hkavsmd","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":43782105923769,"sku":"hkavsmd","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":43782105956537,"sku":"hkavsmd","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":43782105989305,"sku":"hkavsmd","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":43782106022073,"sku":"hkavsmd","price":1785.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/3283\/9609\/files\/hf_20260302_165611_edd728d7-fbcd-46df-8a74-767ca2982d6b.jpg?v=1772471768"},{"product_id":"the-blossom-sun-hand-embroidered-oversized-t-shirt","title":"The Blossom Sun Hand-Embroidered Oversized T-shirt","description":"\u003cp\u003eSoft hand-stitched flowers across the chest and shoulders of a 240 GSM cotton tee. The blossoms are small, delicate, in pastel thread — nothing loud. Hand work, not print.\u003c\/p\u003e\u003ch3\u003eDetails:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e240 GSM organic cotton, soft and breathable\u003c\/li\u003e\n\u003cli\u003eOversized unisex fit, round neck\u003c\/li\u003e\n\u003cli\u003eHand-embroidered — each piece slightly different\u003c\/li\u003e\n\u003cli\u003eStitched by our artisans in Bulandshahr\u003c\/li\u003e\n\u003cli\u003eWash gently inside-out, cold water\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor daily wear, pairs well with jeans or shorts. One of our most-loved tees. Sizes XS-XL.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the floral design embroidered or printed?\u003c\/strong\u003e\u003cbr\u003eHand-embroidered in real thread by our artisans. The blossoms are stitched into the fabric with a slight raised texture, so they won't crack or peel like a print. Because it's handwork, each tee sits a little differently.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat fabric is it?\u003c\/strong\u003e\u003cbr\u003e240 GSM organic cotton — a heavier, structured weight that holds its shape and stays breathable. Soft against the skin, built to last through regular wear and washing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat size should I order?\u003c\/strong\u003e\u003cbr\u003eThe fit is oversized and unisex, XS to XL. For a relaxed drape take your usual size; if you'd rather it sat closer to regular fit, size down one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I wash it?\u003c\/strong\u003e\u003cbr\u003eTurn it inside-out and wash gently in cold water. Avoid bleach and the tumble dryer, and dry it in shade. Hand embroidery on cotton lasts for years when it's washed cool and dried out of direct sun.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable as a gift?\u003c\/strong\u003e\u003cbr\u003eYes — the pastel florals are subtle and easy to wear, which makes it one of our most-gifted tees. If you need it by a date, allow for shipping time, as everything ships from our Bulandshahr studio.\u003c\/p\u003e","brand":"Vee Threads","offers":[{"title":"XS","offer_id":44130760786105,"sku":"bwkdjejkgqk-1","price":1400.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":44130760818873,"sku":"bwkdjejkgqk-2","price":1400.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":44130760851641,"sku":"bwkdjejkgqk-3","price":1400.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":44130760884409,"sku":"bwkdjejkgqk-4","price":1400.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":44130760917177,"sku":"bwkdjejkgqk-5","price":1400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/3283\/9609\/files\/hf_20260223_160340_449d5146-9875-4a1a-80fe-bd4456aba868.jpg?v=1771863813"},{"product_id":"bee-embroidered-oversized-t-shirt-unisex","title":"Bee Hand Embroidered Oversized T-shirt (Unisex)","description":"\u003cp\u003eTiny honey bees hand-embroidered across a 220 GSM cotton tee. Real thread — each bee stitched separately. The bees are small enough that you notice them up close, not from across the room.\u003c\/p\u003e\u003ch3\u003eDetails:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e220 GSM organic cotton, thick and breathable\u003c\/li\u003e\n\u003cli\u003eOversized unisex fit, round neck\u003c\/li\u003e\n\u003cli\u003eHand-stitched by women artisans in our Bulandshahr studio\u003c\/li\u003e\n\u003cli\u003eEach piece slightly different — no two are identical\u003c\/li\u003e\n\u003cli\u003eWash gently inside-out, cold water\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eQuiet design, works as daily wear. Sizes XS-XL.\u003c\/p\u003e","brand":"Vee Threads","offers":[{"title":"XS \/ BLACK","offer_id":44199152812217,"sku":"786372587","price":1517.0,"currency_code":"INR","in_stock":true},{"title":"S \/ BLACK","offer_id":44199152877753,"sku":"786372589","price":1517.0,"currency_code":"INR","in_stock":true},{"title":"M \/ BLACK","offer_id":44199152943289,"sku":"786372591","price":1517.0,"currency_code":"INR","in_stock":true},{"title":"L \/ BLACK","offer_id":44199153008825,"sku":"786372593","price":1517.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ BLACK","offer_id":44199153074361,"sku":"786372595","price":1517.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/3283\/9609\/files\/hf_20260225_164720_2becd61d-db51-41b8-a2ed-1922ff9dc1c8.jpg?v=1772039690"},{"product_id":"starfall-sweatshirt","title":"Starfall  Loose Fit Sweatshirt (Unisex)","description":"\u003cp\u003eFalling stars hand-embroidered across a 350 GSM cotton sweatshirt. Thick fabric, dense thread — stitching on heavyweight cotton is harder than it looks. Each star is small, sharp, and individually done.\u003c\/p\u003e\u003ch3\u003eDetails:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e350 GSM heavy cotton, brushed soft inside\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003cli\u003eHand-embroidered — takes about 4 days per piece\u003c\/li\u003e\n\u003cli\u003eStitched by our artisans in Bulandshahr\u003c\/li\u003e\n\u003cli\u003eWash gently inside-out, cold water\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBuilt for cool weather. Pairs with jeans, joggers. Sizes XS-XL.\u003c\/p\u003e","brand":"Vee Threads","offers":[{"title":"XS \/ Blue","offer_id":44568004395193,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"XS \/ Red","offer_id":44568004427961,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"XS \/ Black","offer_id":44815101722809,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Blue","offer_id":44568004460729,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Red","offer_id":44568004493497,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Black","offer_id":44815101755577,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Blue","offer_id":44568004526265,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Red","offer_id":44568004559033,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Black","offer_id":44815101788345,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Blue","offer_id":44568004591801,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Red","offer_id":44568004624569,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Black","offer_id":44815101821113,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Blue","offer_id":44568004657337,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Red","offer_id":44568004690105,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Black","offer_id":44815101853881,"sku":null,"price":2678.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/3283\/9609\/files\/freepik__a-indian-male-model-with-genz-asthetics-and-vibe-w__2194.jpg?v=1764763971"},{"product_id":"owl-hand-embroidered-loose-fit-sweatshirt-unisex","title":"Owl Hand-Embroidered Loose Fit Sweatshirt Unisex","description":"\u003cp\u003eAn owl hand-embroidered on a 350 GSM cotton fleece sweatshirt. The face is detailed — you can see the feather texture, the eyes, the little tufts. Real thread on cream cotton.\u003c\/p\u003e\u003ch3\u003eDetails:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHand-stitched by women artisans in our Bulandshahr studio\u003c\/li\u003e\n\u003cli\u003e350 GSM cotton-blend fleece, brushed soft on the inside\u003c\/li\u003e\n\u003cli\u003eLoose unisex fit, round neckline, regular length\u003c\/li\u003e\n\u003cli\u003eEach piece takes about 3 days to finish — no two are identical\u003c\/li\u003e\n\u003cli\u003eWash gently, inside-out, cold water\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor people who like wildlife motifs, nature lovers, or just want something with real handwork on it. Pairs with jeans, joggers, or a skirt. Sizes XS to XL.\u003c\/p\u003e","brand":"Vee Threads","offers":[{"title":"XS \/ Cream","offer_id":44654847262905,"sku":"1142000","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Cream","offer_id":44654847885497,"sku":"1142000","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Cream","offer_id":44654848508089,"sku":"1142000","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Cream","offer_id":44654849130681,"sku":"1142000","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Cream","offer_id":44654849753273,"sku":"1142000","price":1851.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/3283\/9609\/files\/IMG_6947.jpg?v=1764763973"},{"product_id":"floral-hand-embroidered-loose-fit-sweatshirt-unisex","title":"Floral hand embroidered loose Fit Sweatshirt (Unisex)","description":"\u003cp\u003eFloral motif hand-embroidered on a 350 GSM cotton sweatshirt. Real thread on the front, soft brushed inside. Stitched by our artisans in Bulandshahr.\u003c\/p\u003e\u003ch3\u003eDetails:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e350 GSM cotton-blend fleece, brushed soft inside\u003c\/li\u003e\n\u003cli\u003eOversized loose unisex fit, round neck\u003c\/li\u003e\n\u003cli\u003eHand-stitched — takes about 4 days per piece\u003c\/li\u003e\n\u003cli\u003eReal embroidery, not iron-on or print\u003c\/li\u003e\n\u003cli\u003eWash gently inside-out, cold water\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCozy for cold weather. Pairs with jeans, joggers. Sizes XS-XL.\u003c\/p\u003e","brand":"Vee Threads","offers":[{"title":"XS \/ Cream","offer_id":44657687265465,"sku":"892323","price":2232.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Cream","offer_id":44657687298233,"sku":"892323","price":2232.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Cream","offer_id":44657687331001,"sku":"892323","price":2232.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Cream","offer_id":44657687363769,"sku":"892323","price":2232.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Cream","offer_id":44657687396537,"sku":"892323","price":2232.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/3283\/9609\/files\/Untitled_design_22.jpg?v=1764763975"},{"product_id":"red-heart-hand-embroidery-loose-fit-sweatshirt","title":"Red Heart Hand Embroidery Loose fit sweatshirt","description":"\u003cp\u003eA small red heart hand-embroidered on a 350 GSM cotton sweatshirt. The heart is done in layered shades of red — darker outline, brighter centre. Real thread on cozy fleece.\u003c\/p\u003e\u003ch3\u003eDetails:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e350 GSM cotton fleece, soft and warm\u003c\/li\u003e\n\u003cli\u003eLoose unisex fit, round neck\u003c\/li\u003e\n\u003cli\u003eHand-embroidered red heart in multiple thread shades\u003c\/li\u003e\n\u003cli\u003eMade one piece at a time by our artisans\u003c\/li\u003e\n\u003cli\u003eWash gently inside-out, cold water\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePairs with jeans, joggers, skirts. Good as a Valentine's gift or just a small everyday detail. Sizes XS-XL.\u003c\/p\u003e","brand":"Vee Threads","offers":[{"title":"XS \/ White","offer_id":44658141954233,"sku":"789623","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"S \/ White","offer_id":44658142216377,"sku":"789623","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"M \/ White","offer_id":44658142478521,"sku":"789623","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"L \/ White","offer_id":44658142740665,"sku":"789623","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ White","offer_id":44658143002809,"sku":"789623","price":1785.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/3283\/9609\/files\/embroidery_sweatshirt.png?v=1764763975"},{"product_id":"aurora-arbor-sweatshirt-unisex","title":"Aurora Arbor handcrafted Sweatshirt (Unisex)","description":"\u003cp\u003eA delicate tree branch hand-embroidered in soft blush pink thread on a heavyweight cotton sweatshirt. Fine-line embroidery — the branches look drawn with a pen but stitched in thread.\u003c\/p\u003e\u003ch3\u003eDetails:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e350 GSM cotton-blend fleece, soft brushed inside\u003c\/li\u003e\n\u003cli\u003eOversized loose unisex fit, round neck\u003c\/li\u003e\n\u003cli\u003eHand-embroidered tree in pink thread\u003c\/li\u003e\n\u003cli\u003eMade by our artisans in Bulandshahr — takes about 5 days\u003c\/li\u003e\n\u003cli\u003eWash gently inside-out, cold water\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCozy for cool weather. Pairs with jeans, joggers, anything neutral. Sizes XS-XL.\u003c\/p\u003e","brand":"Vee Threads","offers":[{"title":"XS \/ White","offer_id":44755028869305,"sku":"892323","price":3500.0,"currency_code":"INR","in_stock":true},{"title":"S \/ White","offer_id":45058711191737,"sku":null,"price":3500.0,"currency_code":"INR","in_stock":true},{"title":"M \/ White","offer_id":45058711224505,"sku":null,"price":3500.0,"currency_code":"INR","in_stock":true},{"title":"L \/ White","offer_id":45058711257273,"sku":null,"price":3500.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ White","offer_id":45058711290041,"sku":null,"price":3500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/3283\/9609\/files\/IMG_7384.heic?v=1764763983"},{"product_id":"autumn-arbor-handcrafted-sweatshirt","title":"Autumn Arbor handcrafted Sweatshirt","description":"\u003cp\u003eAn autumn tree hand-embroidered on a cotton sweatshirt with over 1,000 individual stitches — each branch, each leaf, done separately by hand. 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Sizes XS-XL.\u003c\/p\u003e","brand":"Vee Threads","offers":[{"title":"XS \/ Beige","offer_id":44783794356409,"sku":"892323","price":4450.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/3283\/9609\/files\/IMG_4937.jpg?v=1764763985"},{"product_id":"floral-embroidery-tshirts","title":"Floral Bliss Embroidered Oversized Tshirt","description":"\u003cp\u003eMulti-coloured florals hand-embroidered along the neckline of a 240 GSM cotton tee. 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Sizes XS-XL.\u003c\/p\u003e","brand":"Vee Threads","offers":[{"title":"XS \/ Black","offer_id":45197571686585,"sku":"bwkdjejkgqk-3","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Black","offer_id":45197571719353,"sku":"bwkdjejkgqk-6","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Black","offer_id":45197571752121,"sku":"bwkdjejkgqk-9","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Black","offer_id":45197571784889,"sku":"bwkdjejkgqk-12","price":1785.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Black","offer_id":45197571817657,"sku":"bwkdjejkgqk-15","price":1785.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/3283\/9609\/files\/hf_20260223_030533_c7c2b80f-aef8-4c2e-a47c-38157768dbaf.png?v=1771816444"},{"product_id":"evil-eye-embroidered-t-shirt","title":"Evil Eye Embroidered T-Shirt – Premium Cotton Protection Tee","description":"\u003cp\u003eThe classic evil eye motif hand-embroidered on a 240 GSM cotton tee. 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Statement piece. 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The parakeets and cherry blossoms are built up in 3D-textured thread, one stitch at a time — there's no machine shortcut.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the design embroidered or printed?\u003c\/strong\u003e\u003cbr\u003eEntirely hand-embroidered in real thread, with a raised, dimensional texture. Nothing about it is printed, so it won't crack, peel, or flatten.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow warm is it?\u003c\/strong\u003e\u003cbr\u003eIt's 350 GSM cotton fleece — thick, warm, and substantial, made for genuine cold-weather wear and layering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat size should I order?\u003c\/strong\u003e\u003cbr\u003eRelaxed loose unisex fit, XS to XL. Take your usual size for that loose drape; size down one if you prefer it closer to regular fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I care for it?\u003c\/strong\u003e\u003cbr\u003eTurn it inside-out and wash gently in cold water, then air dry flat. 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Heat and direct sun fade thread faster than fabric, so cold washing inside-out keeps the contrast sharp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I wash it?\u003c\/strong\u003e\u003cbr\u003eHand wash, or a gentle machine cycle inside-out in cold water. Avoid bleach and the tumble dryer. 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