This is the question we get most before a first order. People have been burned by prints that cracked, so they assume embroidery does the same. It does not, and here is why.
Does embroidery peel or crack like a print?
No. A printed or pressed design sits on the surface as a layer, and layers crack and peel as the fabric bends. Embroidery is stitched through the fabric in real thread, so there is nothing to lift. You can stretch it and fold it, and the motif flexes with the cloth instead of splitting.
Will the colours fade?
The thread holds colour well. What fades first is the garment around it, from hot water and direct sun, not the stitching. Wash cold, turn it inside-out, and dry in shade. That keeps both the cloth and the motif looking right far longer than a printed graphic, which sits exposed on the surface and dulls a little with every wash.
Real thread, pulled through the cloth. Nothing sits on the surface to peel. Shop this tee →
Can hand embroidery come undone in the wash?
Finished properly, the threads are knotted and secured on the reverse, so a normal cold wash will not unravel them. What loosens stitching over time is friction: washing with jeans and zippers, or a hot tumble dryer. Use a gentle cycle, and a mesh bag for small items like socks, and the motif stays put.
What about shrinking and puckering?
The thread does not shrink. Unwashed cotton can, and when it does, the fabric tightens around the stitches and looks puckered. Washing cold and air-drying avoids the heat that causes it. If you ever see slight puckering, a cool iron on the reverse, never straight onto the stitches, relaxes it.
So how long does it actually last?
Years, often outlasting the printed tees in the same drawer. Because the design is stitched rather than coated, it ages with the garment instead of failing first. Ours are worked in cotton thread by artisans in Bulandshahr, many with 15 to 25 years at the hoop, which is the other half of why the work holds.
The five habits that keep it new
- Turn it inside-out before washing
- Cold water, gentle cycle (a mesh bag for socks)
- Mild detergent, never bleach
- Skip the tumble dryer; lay flat or hang in shade
- Iron on the reverse only, never onto the stitches
On socks, the motif sits at the cuff, away from the friction at heel and toe. Shop embroidered socks →
Frequently asked
Does hand embroidery last longer than a print?
Usually, yes. A print sits on the surface and wears off; stitched thread is part of the fabric and ages with it.
Will the stitches fall out over time?
Not from normal wear. Properly knotted embroidery stays put. Friction and hot drying are what loosen stitches, so wash gentle and air-dry.
Why did my embroidered shirt pucker after washing?
Almost always fabric shrinkage, not the thread. Cold wash and air-dry, and a cool iron on the reverse relaxes any puckering.
Do embroidered socks hold up?
Yes, in a mesh bag on a cold gentle cycle. The motif sits at the cuff, away from the friction at the heel and toe.
Want pieces made to last? Browse the hand-embroidered tees and embroidered socks, or read the full washing guide.





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