What is an embroidery logo?

A brand mark stitched into fabric with thread instead of printed on it, either by machine from a digitised file or by hand.

How small can embroidered logo text be?

As a rule of thumb, keep letters at least 6 mm tall, or they fill in and become hard to read.

What file should I send for logo embroidery?

A vector file such as AI, SVG, EPS or vector PDF, plus colour codes, placement, size, garment, quantity and deadline.

Embroidery Logo

person Vee Threads Studio
calendar_today Oct 19, 2026
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Short answer: An embroidery logo is your brand mark stitched into the fabric instead of printed on it. Use machine embroidery for hundreds of uniforms. Use hand embroidery for small batches, client gifts and pieces people should keep. Either way, simplify the logo first: fewer colours, no gradients, letters at least 6 mm tall.

We hand embroider logos and team names for companies that want their merch to feel like a gift, not a giveaway. These are the conversations we have with every client before a single stitch.

Searches for "embroidery logo" in India rose 60% between October 2021 and October 2026 (Google Trends), and "computer embroidery" is now one of the top 25 embroidery searches in the country.

Hand or machine for your logo?

	Machine (computer) embroidery	Hand embroidery
Setup	Logo is digitised into a stitch file	Logo is traced onto each garment
Speed	About 5 minutes for a 5,000 stitch chest logo	Hours per piece
Every piece	Identical	Same design, tiny human differences
Feel	Flat, with a stiff backing patch inside	Soft, raised, no stiff patch
Best for	Uniforms, events, large runs	Client gifts, leadership kits, small teams, premium merch

Deeper comparison: hand vs machine embroidery, which lasts longer.

5 rules for a logo that works in thread

Tap each rule. Check your logo against all five before you send it anywhere.

1. Keep letters at least 6 mm tall

Thread has thickness. Below about 6 mm, letters like e, a and s fill in and turn into dots. If your tagline is tiny, drop it and stitch the wordmark only.

2. Count your colours

Every colour is a thread change. Two or three colours look sharp. Six look busy and cost more. Send hex or Pantone codes so the thread match is close.

3. No gradients or shadows

Thread cannot fade smoothly from one shade to another the way ink can. Replace gradients with two flat colours.

4. Thicken hairlines

Lines thinner than about 1 mm disappear. Outline thin shapes or make them bolder for the stitched version.

5. Consider an outline version

A logo stitched as an outline in back stitch or chain stitch is lighter, faster and often more elegant than a solid fill. It is the version we suggest most for tees.

Where the logo goes, and how big

Drawing by the Vee Threads studio. Dark block = most common placement.

Note that the wearer's left chest is the one over the heart, which appears on the right when you face them. More on spacing and fabric in our embroidery placement guide and baseball cap embroidery guide.

What to send your embroiderer

A vector file (AI, SVG, EPS or a vector PDF). A screenshot from your website is not enough.
Colour codes, hex or Pantone.
Placement and size, in centimetres.
Garment: tee, sweatshirt, cap, and the fabric colour.
Quantity and size split, for example 10 M, 14 L, 6 XL.
Deadline, with a few days of buffer. Hand work cannot be rushed at the end.

See how a design goes onto clothing

Video: Vika Pro. The stick and stitch method shown here is how a printed logo outline gets onto a garment for hand stitching.

Hand embroidered logos and names for teams

We stitch company initials, team names and simple logos on tees, sweatshirts and caps for corporate gifting. Every piece is made by women artisans in Bulandshahr, and each one can carry the receiver's name as well as your mark.